How does AFTCO determine 10 % Pledge Partners & Projects? The basic buckets for our 10 % support fall into these categories: fishing conservation advocacy, saltwater habitat, freshwater habitat, fish hatcheries, protecting public fishing access, youth fishing engagement and education, clean water, scientific research and fish tagging. Some of AFTCO’s donations are project-based, and some go to support the overall mission of our partners.
How are donations accounted for? Our 10 % pledge model dictates that the more successful our business is in a year, the larger our contribution. AFTCO determines our annual donation amount by setting the goal to contribute a value that is equivalent to at least 10 % of total company profits as represented on company financial statements. In 2021, the Peggie Shedd Marine Trust made a $50,000 donation on behalf of the Shedd family who owns AFTCO.
The value of donated time and product is not included in this total. AFTCO often provides support through the donation of time and product. We conservatively estimate that we contributed approximately $80,000 of inline retail product to support the mission of our partners in 2021. Additionally, AFTCO staff donates a considerable amount of both personal and employee time towards conservation and sustainability efforts, including volunteering at fish hatcheries, events with CCA, and at AFTCO company beach cleanups. We do not formally track or assign a monetary value to these efforts. AFTCO’s Chairman Bill Shedd has spent over 400 hours a year on conservation and fishing access issues for 40+ years.