Jiberish’s latest film project, ‘Sentiment’ is a perfect encapsulation of skiing for the sake of skiing. This three minute videos highlights one of our favorite riders, Joona Kangas, as he soaks up some rays and makes the most of beautiful spring conditions at Austria’s Penken Park. With Eppern, Ferdi, and Leon Becker behind the lens, and Gavin Rudy tagging in with editing and additional filming, this one is an easy heavyweight champion.
This is not Joona’s first collaboration with the brand. He was given his very own edit in Jiberish’s iconic Walk in the Park series last year, and if this is news to you, click here to watch the short masterpiece. He’s one of the most entertaining and likable riders out there, and it’s always a pleasure to watch Joona strut his stuff.
From Jiberish: Joona Kangas has been part of the Jiberish family for the past seven years, and we’ve had the pleasure of watching him evolve into the style god that he is today. From his outstanding Keeshlife and other video projects to representing Finland in the 2018 Olympic games, he never fails to show up, show out, and do things his own way. However, winds of change are blowing, so it is time to say farewell to our long-time friend. We look forward to seeing what’s in store for him down the road. Thank you, Joona. Fam for life.